WWDC 2010 was held at Moscone West, San Francisco from June 7 to June 11, 2010. Apple reported that the conference was sold out within 8 days of tickets being made available, even though ticket price had risen from $1295 in 2009 to $1599 in 2010.
On June 7, 2010, Apple CEO Steve Jobs announced the iPhone 4 and the renaming of iPhone OS to iOS. The FaceTime and iMovie for iPhone applications were also announced.